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Training Topic: Sales and Marketing Skills

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Links to Case-Studies and Articles

Title Description
Sales Training - Models and Techniques Thanks to Businessballs 29/June/05

32 Sales Trainer Competencies (word document)

 15/May/05
Motivating Sales Professionals to Learn 15/May/05
Sales and Selling Training and Techniques15/May/05
Volvo: Building Sales Success 15/May/05
Learning to support cross-selling 15/May/05
Motivating the Sales Force with enhanced Learning 15/May/05
Case Study: Blended Learning for Sales Training 15/May/05
Targeting Learning: Is your Sales Force indeed ready? 15/May/05
Novartis: Supporting sales leaders through simulations 15/May/05
An article on Sales Trainer competencies (not much different to general trainer competencies) 15/May/05
Article on "thinking straight about evaluation" from the Sales and Marketing Training Newsletter15/May/05
A comprehensive overview of the Sales Activator Training System15/May/05
Amplifon: Boosting Sales Force Training 15/May/05
Increasing Sales Force Productivity 15/May/05
Are you overwhelming your sales force with knowledge? 15/May/05
Professional Society for Sales and Marketing Training 15/May/05
Web digest for marketers - large on-line resource for all sorts of marketing activity15/May/05

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Lists and Discussion Groups

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Recommended Reading

Title Description
 "Sales Coach: Making the Great Leap from Sales Manager to Sales Coach" Don't know this one myself, but it does come highly recommended
   

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